Issue #13

📰 FRONTPAGE

Welcome to the thirteenth issue of Chronicles, your passport to the world of social impact, innovation & entrepreneurship.

In this fortnight’s rundown:
🧠 Storytelling- Part 4
💬 Sustainable Bedding
👇️ Boll & Branch
🆕 Introducing Chronicles Mobile App

🧠KNOWLEDGE SPOTLIGHT

Visual Storytelling & Audience Engagement

🔑 Our previous articles in this series introduced us to Storytelling, Crafting Narrative & Story Structure. Let's focus on the next piece in the jigsaw puzzle: Visual Storytelling and Audience Engagement.

📙What

Visual storytelling uses images, videos, and design elements to communicate your message more effectively, while audience engagement ensures your story resonates and prompts action.

🕵️Achieving It

• Imagery and Design: Use compelling visuals to enhance your narrative. High-quality images, infographics, and thoughtful design can capture attention and convey complex ideas quickly and clearly.

• Video Storytelling: Videos are one of the most powerful mediums for storytelling. They combine visuals, audio, and narrative, making them highly engaging and memorable.

• Interactive Elements: Incorporate interactive features like polls, quizzes, or live Q&A sessions to encourage active participation. This involvement helps deepen the connection between your audience and your story.

👌Why It’s Crucial?

Visual storytelling captures attention and makes your message more memorable, while active audience engagement fosters a deeper connection and drives action. Together, they amplify the impact of your story.

Stay tuned for our next issue, where we’ll explore how to measure the success of your storytelling efforts and refine your approach for even greater impact.

Facts & Figures

🔎 Bias is an important issue in training ML models which unfortunately distorts the software's output.
💰SigTuple, a MedTech raises $4 Million to further their R&D & operations.
📈 According to the OECD, Canada has the highest share of employees in socially innovative organisations with 15% of total employed people in SSE.

💬 INNOVATIONS

Sustainable Bedding: Good Rest for Great Thought

🌍 What: Sustainable bedding is made from eco-friendly materials such as organic cotton, bamboo, and recycled fibres, offering a greener alternative to conventional bedding. This type of bedding is produced with minimal environmental impact, from raw material sourcing to manufacturing processes.

🌱Why Embrace It? 

1. Eco-Friendly Production: Sustainable bedding reduces harmful chemicals and pesticides, protecting both the environment and the people who produce and use it.

2. Market Demand: As consumers become more conscious of their environmental footprint, the demand for eco-friendly products grows. Sustainable bedding appeals to a market that values quality, comfort, and sustainability.

3. Brand Differentiation: Offering sustainable bedding can set your brand apart, showcasing your commitment to environmental responsibility and attracting eco-conscious customers.

📊 Industry Insights: As per Straits Global, The global organic bedding market size was valued at USD 883.49 million in 2021 and is projected to reach USD 1519.46 million by 2030, registering a CAGR of 6.21% from 2022 to 2030.

👇️ STARTUP IN FOCUS

Boll & Branch: Sleep Sustainably

🌱 Who: Boll & Branch is an American home goods company founded in 2014 by Scott and Missy Tannen, a husband-wife duo. Based on the principles of ethical sourcing and sustainable production, the company aims to redefine luxury bedding.

🔬 What are their products & services?

Boll & Branch specializes in organic bedding, including sheets, towels, blankets, and pillows. The company emphasizes transparency in their supply chain and offers a range of products made with organic materials like cotton, wool, and linen. Beyond bedding, Boll & Branch has expanded its product line to include mattresses and loungewear.

🏆 Success: They are amongst the few home goods companies with certifications from Fair Trade USA, GOTS & OEKO-TEX. They clock over $200 Million in annual revenue & have raised over $100 Million in funding from PE funds. Boll & Branch is setting new standards with its innovative & sustainable practices.

🆕 SOCIAL UPDATES

Introducing Chronicles Mobile App!

_.social__

72 followers

View more on Instagram

Introducing to you the Chronicles mobile app to make your reading experience smoother. Follow the instructions on the GIF through your mobile browser to download the app.

Get an early bird discount for Decoding Social Entrepreneurship 3.0 by registering on the link - here
Exclusive for Chronicles subscribers