Issue #9

📰 FRONTPAGE

Welcome to the ninth issue of Chronicles, your passport to the world of social impact, innovation & entrepreneurship.

In this fortnight’s rundown:
🧠 Model-Market Fit
💬 Urban Aquaculture
👇️ Vertical Oceans
🆕 Vive la révolution: Stay Tuned!

🧠KNOWLEDGE SPOTLIGHT

Model-Market Fit

🔑 Our previous articles discussed the importance of problem-solution fit, vision-founder fit & product-market fit . Let's focus on the final piece in the jigsaw puzzle: Business Model-Market Fit.

📝 What?: Model-market fit refers to the alignment between your business model and the needs and dynamics of your target market. It's about ensuring your revenue model, distribution channels, and value proposition resonate with your customers' preferences and behaviours.

🕵️‍♀️ Achieving It

• Customer Research: Understand your target market's preferences, pain points, and purchasing behaviour.

• Iterative Testing: Continuously refine your business model based on feedback and market insights.

• Flexibility: Be willing to adapt and pivot your business model as needed to serve your customers better.

👌 Why It's Crucial?

1. Sustainable Revenue: Achieving model-market fit lays the foundation for sustainable revenue generation, ensuring your business can thrive long-term.

2. Customer Satisfaction: A well-aligned business model meets customer needs effectively, leading to higher satisfaction and loyalty.

3. Adaptability: A strong model-market fit enables your venture to adapt to changes in the market and evolving customer preferences.

Facts & Figures

🔎Digital Equity is a social impact domain where issues such as internet access & equity are solved.
💰Cloover, a German climate-tech startup raised $114M for furthering their market reach & operations
📈 “Grant Assistance for Grassroots Projects” is a Government of Japan international funding program to support basic human needs projects by NGOs.

💬 INNOVATIONS

Urban Aquaculture: Cultivating Sustainable Seafood in Cities

Have you ever wondered how seafood can be sustainably produced within urban constraints?

🌍 What: Urban aquaculture involves cultivating aquatic organisms within city landscapes. It encompasses advanced farming techniques that integrate fish farming into urban settings, utilizing minimal space and resources. This sustainable practice includes recirculating aquaculture systems (RAS) & vertical farming to produce fresh seafood closer to consumers.

🌱 Why Embrace Metal Recycling?:

Resource Efficiency: Urban aquaculture uses less water and land compared to traditional farming methods, making it an efficient solution for urban populations.

Local Food Production: By producing seafood within cities, urban aquaculture reduces transportation emissions & provides fresher, more accessible seafood to urban dwellers.

Environmental Protection: Utilizing closed-loop systems, urban aquaculture minimizes waste and pollution, promoting a cleaner environment and reducing the pressure on overfished natural waters.

📊 Industry Insights: The global urban aquaculture market is experiencing robust growth, with projections indicating a rise from $249.75 billion in 2023 to reach approximately $340.3 billion by 2028. This growth is fueled by technological advancements, increased demand for sustainable seafood, and the integration of smart farming methods. With a shift towards urban living and societal support, urban aquaculture is positioned as a pivotal industry for future food security and environmental sustainability.

👇️ STARTUP IN FOCUS

Vertical Oceans: Being the Change in Urban Aquaculture

🌱 Who: Vertical Oceans is a cutting-edge Singaporean tech startup specializing in selling prawns using urban aquaculture methods. It was founded in 2018 by a team of marine biologists and tech innovators dedicated to sustainable seafood production within city landscapes.

🔬 What are their products & services?

Vertical Fish Farms: These are advanced, space-efficient vertical farms designed to integrate seamlessly into urban environments. They utilize minimal land and water resources to cultivate high-quality seafood.

Smart Monitoring & Data Analytics: Vertical Oceans employs sophisticated monitoring systems and data analytics to track and optimize the farming process. This technology ensures precise control over water quality, temperature, and other critical parameters.

Transportation: They ensure that the farmed prawns reach your table as fresh & clean as possible without using chemicals.

🏆 Success: Vertical Oceans, a pioneer in urban aquaculture, has made significant strides in 2024. The company has successfully raised over $3.75M to fuel its R&D efforts and to expand its market presence. The startup has gone on to fill a patent for the aquaculture methodology they have developed. With a focus on same-day farm-to-fork shrimp production, Vertical Oceans is revolutionizing seafood production in urban landscapes and is well-positioned to lead the industry towards a sustainable future.

🆕 SOCIAL UPDATES

Vive la Révolution: Stay Tuned!

Get ready for Decoding Social Entrepreneurship Bootcamp 3.0! Partnering with 180 Degrees Consulting NSUT, we'll bring you fresh insights on impact-driven entrepreneurship. Registrations open in a few days—don't miss out!