📰 FRONTPAGE

Welcome to Issue #21 of Chronicles, your passport to the world of beyond profit: exploring the intersection of Entrepreneurship & Social Impact.

In this fortnight’s rundown:
🧠 Knowledge Spotlight: Tech Tools for Scaling Impact- Part 4
💡Startup in Focus: Go Do Good Studio
🛠️Tool of the Month: SEMRush

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🧠Knowledge Spotlight- A dive into key concepts shaping social entrepreneurship.

Measuring Impact with Digital Solutions

🔑 Welcome to part 4/5 of the series "Leveraging Technology for Impact Growth." In this series, we’ll explore how innovative technologies can transform social enterprises' operations, scale, and create lasting change. Our fourth instalment dives into measuring impact with digital soutions.
Read the earlier instalments- Issue #18, Issue #16 , Issue #20 

📙Part 4: Measuring Impact with Digital Solutions

Digital solutions have transformed how social enterprises track their success and tell their impact stories effectively. Here’s how technology can help you capture meaningful data and use it to drive change.

Q: Why is measuring impact critical for social enterprises?
Measuring impact is essential for social enterprises to demonstrate accountability, secure funding, and refine strategies. It helps align goals with measurable outcomes and communicate the value of initiatives to stakeholders. Tools like Sustainable Development Goal (SDG) Action Manager and KoBoToolbox allow enterprises to track progress.

Q: How can digital tools help track and measure impact?
Digital tools streamline data collection, analysis, and reporting. Platforms like Google Forms, Tableau Public, and Airtable enable cost-effective data management. Mobile-friendly tools like Survey123 offer offline capabilities, ensuring reach in underserved areas.

Q: How do digital tools go beyond data tracking to help demonstrate impact effectively?
Digital solutions also enhance storytelling through visualization and reporting. Tools like Canva create compelling infographics, while Power BI Free Version delivers dynamic dashboards. Free platforms like StoryMaps help combine qualitative and quantitative data into interactive reports, making the impact accessible and relatable to funders and communities.

Stay tuned for the next edition of the series.

💡Startup in Focus - Get inspired by an innovative startup making waves.

Go Do Good: Pioneering Sustainable Packaging Solutions

Who are they? Go Do Good is an Indian sustainability-focused startup in the packaging industry that offers viable alternatives to conventional plastics, gums, and bubble wrap.

Origin: Founded in 2021 by Khushboo Gandhi & Ronak Gandhi

Problem Statement: The increasing reliance on plastic-based & paper-based packaging materials, such as bubble/paper wraps, has exacerbated environmental pollution, with millions of tons of non-biodegradable waste ending up in landfills or oceans annually.

Solution & Approach: Go Do Good provides a range of sustainable packaging solutions that replace plastic-based materials with natural, biodegradable alternatives:

• Good Sticker: Stickers made using natural glue extracted from tamarind seeds.

• GALA Form: An insulation-providing material made using wool waste, offering temperature maintenance.

• Good Bubble Wrap: A replacement for traditional bubble wrap, made from coconut coir and wool waste, offering durability and protection for shipping.

• Good Printing Solution: Sustainable printing made using water-based inks formulated with seaweed and plant-based pigments

• Good Coating Solution: Water-resistant coating made using gums extracted from plants.

• Custom Packaging Solutions: Tailored packaging designs that align with specific client requirements while ensuring minimal environmental impact.

Impact & Achievement: With over 50 clients in 5 countries and multiple awardees and grant recipients, Go Do Good Studios is poised for growth in the foreseeable future. For more, visit Go Do Good’s website.

🛠️Tool of the Month - Highlighting a tool to help social entrepreneurs & innovators level up.

SEMrush: A Comprehensive Tool for Digital Presence

Overview: SEMrush is a digital marketing platform designed to help businesses and marketers optimize their online visibility. It offers a wide range of tools for SEO, content marketing, market research, advertising, and social media management.

Fee

• Free plan: For 1 project with limited features.

• Pro: $139.95/month for 5 projects and other features.

• Guru: $249.95/month for 15 projects and other features.

• Business: $449.95/month for 40 projects and other features.

Features

• SEO Dashboard: Access tools for keyword research, on-page SEO optimization, local SEO enhancements, rank tracking, link building, and competitor analysis to boost search engine performance.

• Content Management: Develop strategies with data-driven solutions, optimize content with personalized recommendations, and share impactful articles to drive engagement.

• Market Research: Analyze competitors’ strategies, explore new market opportunities, monitor PR mentions, and refine paid advertising campaigns.

• Online Advertising: Build PPC campaigns, manage paid ads, and monetize websites with advanced tools for bloggers and affiliates.

• Social Media Management: Schedule posts, analyze performance, and refine campaigns for better audience engagement.

Use Cases:

• Improving Search Rankings: Use SEO tools to enhance website visibility.

• Content Planning: Create and optimize content to meet audience needs.

• Advertising Campaigns: Manage PPC campaigns and explore paid advertising opportunities.

• Competitor Insights: Analyze competitor performance to refine strategies.